Herb Berkowitz

Herb Berkowitz, described by Public Relations Quarterly as one of “the most eagerly sought — and brilliantly skilled — PR executives who ever lived,” is Managing Director of PRoactive Solutions, Inc. Prior to joining PRoactive Solutions, he served as Vice President of Communications for The Heritage Foundation, Washington, DC, where he directed the organization's award-winning public relations program and its Center for Media and Public Policy. Berkowitz served in a number of media and communications positions prior to joining The Heritage Foundation, and has won numerous public relations awards, including the Public Relations Society of America's Silver Anvil Award, the organization's highest honor.

Berkowitz currently serves on the Board of Directors of the Association of Opinion Journalists Foundation. A native of Boston, Berkowitz received a journalism degree from George Washington University. He now resides in Wilmington, NC with his wife and two dogs.

Jennifer Berkowitz Schell

Jennifer Berkowitz Schell is President and CEO of PRoactive Solutions, Inc. Before founding the firm, she served as the Director of Public Affairs and Marketing for the Pacific Research Institute, a California-based think tank. Prior to that, she served for three years as Vice President of John Adams Associates, a Washington, DC-based public relations agency known for its work managing and communicating about emerging health, environmental, and safety issues on behalf of some of the world's largest trade associations and corporations.

A native of the District of Columbia, she earned a M.A. from the Georgetown University School of Foreign Service and a B.A. from Dickinson College. She resides in Santa Fe, New Mexico with her husband Mark and her dog Matilda.



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